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| How to promote your product on the White Hat website- Exposure - thousands of people visit White Hat on any one day. Many advertisers find that, even though they have their own web pages, a search for their product still puts our pages well ahead of theirs. That is because search engines such as Google use various techniques to rate the 'credibility' of pages. Such techniques include how many other 'credible' web pages link to yours. Our credibility rating (and thus your potential exposure on search engines) has been been built up over a number of years.
- People trust the White Hat brand - it has taken us a number of years to build a trust in the brand and to build a brand community. Many have come to recognise that some high exposure sites only list a restricted range of things, others submerge the information in mindless advertising speak and many others never reach critical mass. However, many visitors to our site have already enjoyed receiving our quirky weekly newsletter for a number of years (over 6,000 regular readers) with information about things to do in Melbourne. It is difficult for newcomers to the market to build a similar degree of trust with customers simply by spending a large amount of money.
Prices start from as low as $30 for a three month exposure. White Hat does not knowingly promote sexually explicit material, gambling or a number of other products. This is not a value judgement on such things. It just reflects the fact that our site is regularly used by school students and others for whom 'unpleasant surprises' are inappropriate. Unlike most other sites, we also do not knowingly accept 'rival advertising'. Thus we are unlikely to accept advertising for pages such as the Regent Theatre or Victoria Market pages that say "don't go this attraction - go to ours instead". If in doubt, submit your product and we will let you know if it fits our guidelines. Send us an email at promotion@whitehat.com.au giving us brief information about your product and the sort of pages on which you would like to promote it, and we will send you a no-obligation quote for exposure of various sizes on various pages. White Hat is able to sell products on our website using our secure website connections. More information.
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