The White Hat listing of events over the years has gained its popularity and credibility by adopting a straightforward style of providing information. When people get sick of wading through the sea of advertising hype on other sites (including government sites) they are delighted to find a source of straightforward information at White Hat, and we have a large number of loyal customers who make White Hat their first port of call. Many organisations have attested that a simple listing on White Hat has brought far more sales/customers/audience than advertising-talk promotions elsewhere. For that reason the free listings on our site remain within our guidelines listed below in order to keep them Intelligent, Informed and Independent.
Language
Listings use a non-hysterical information style. The style of advertising copy that comes out of many agencies will not be accepted. If you feel that your potential audience will not understand or respond to information presented in plain English then you are probably better off listing your event elsewhere. You can find further comments in our newsletter.
Layout
Description of the event needs to be in one continuous paragraph of 50 words or less. Use of capitals or multiple exclamation marks for emphasis is not accepted. Although all text is edited by a human, to speed the processing any our software deletes any text in all capitals and substitutes exclamation marks with full stops so as not to turn away our Intelligent and Informed visitors and subscribers.
Content
White Hat does not accept unsubstantiated claims (eg "Melbourne's best boy band"). Nor does it accept copy promoting a particular socio-political view (even if we happen to agree with it). If you wish to promote a particular socio/political/religious view you can submit a paid advertisement which will be labelled as such.
Alternatives
If you have a listing but prefer not to adopt the White Hat style, that is fine. There are plenty of other websites out there that will list whatever you care to submit without question. Some may not have the number of 'eyeballs per day' and few will have the 'trust factor' that has been built up by White Hat over the years. White Hat has taken the path of attempting to be Intelligent, Informed, Independent and (occasionally) Irreverent in style and it has worked well for us. If you feel your product or event doesn't fit into this style then we suggest you search out a website that is a better fit - and good luck to us all in adopting our various styles.
